The Magic of the LEGO® SERIOUS PLAY® Method in Business Strategy 

The world of business strategy is no longer limited to boardrooms, spreadsheets and PowerPoint presentations. 

Now, it can be as playful and creative as building with LEGO® blocks, thanks to the LEGO® SERIOUS PLAY® (LSP) methodology. 

In the ever-evolving digital landscape, the importance of adaptability in business cannot be overstated. This is where innovative methodologies like LSP come into play, helping businesses to not just keep up with change, but to be proactive and shape the future of their industries. 

Why is the method so powerful? 

LSP is a facilitated meeting, communication, and problem-solving method where participants are led through a series of questions which go deeper and deeper. Each participant builds his or her own 3D LEGO® model in response to the facilitator’s questions using specially selected bricks.  

• These 3D models serve as the basis for group discussion, knowledge sharing, problem-solving, and decision-making. 
• This unique methodology, which was originally developed by the LEGO® Group over 20 years ago, has proven its worth in various organizations worldwide. From startups to multinational corporations, the LSP method has been a game-changer, fostering creativity, collaboration, and complex problem-solving. 

Here are just some of the benefits of building models so that each person tells their own individual story, from their own individual perspective as a way of sharing ideas. 

• The LSP methodology is more than a collection of activities or workshops – it is a new way of thinking that promotes creativity and engagement among team members that grows over time. 
• It is a unique approach that encourages open dialogue and fosters an environment of mutual respect and trust. 
• In a world where remote working is increasingly the norm, this method is fully adaptable to online platforms, ensuring that geographical distance does not hinder the creative process. 

There are so many applications of the method so that workshops can be designed specifically to find all types of solutions to business challenges. 

But how do businesses leverage this methodology? 

It starts by getting certified. Companies like Play4Business offer online certification courses for the LSP methodology. Check out our training options:

These self-paced courses provide the theoretical knowledge and practical skills needed to facilitate LSP sessions, making them an excellent investment for businesses looking to enhance their team-building efforts. 

Once certified, facilitators can integrate this method into their daily operations, using it to address a variety of challenges. From strategic planning and product development to improving communication and problem-solving skills, the possibilities are endless. 

However, to truly reap the benefits of this methodology, businesses must embrace the underlying principles of the LSP approach. 

This includes recognizing the value of storytelling, understanding that hands-on learning promotes deeper understanding, and appreciating the power of imagination in problem-solving. By integrating these principles into their corporate culture, businesses can foster a more innovative and collaborative work environment. 

Moreover, the LEGO® SERIOUS PLAY® methodology offers an opportunity to redefine the way businesses approach professional development. 

Instead of traditional workshops and seminars, businesses can introduce engaging and interactive sessions that not only provide valuable learning opportunities but also strengthen the team dynamics. 

This approach not only ensures the continuous growth and development of employees but also contributes to the overall success of the business. 

Final words about what makes LSP so impactful! 

The LEGO® SERIOUS PLAY® methodology is more than a fun and innovative way to engage employees. It is a powerful tool that can transform the way businesses operate and compete in the digital age. By embracing this methodology and integrating it into their operations, businesses can foster a culture of creativity and collaboration that fuels their success in the long run. 

In today’s rapidly changing business landscape, innovation is not just an option—it’s a necessity. And guess what? The key to unlocking your team’s innovation potential might just lie in the colorful building LEGO blocks of our childhood.  

But this isn’t child’s play – it’s LEGO® Serious Play®, and it’s transforming the way businesses solve problems, generate ideas, and foster team synergy. 

Why be trained as a facilitator? 

The power of this method is harnessed most effectively when facilitated correctly. That’s why the role of a trained LEGO® SERIOUS PLAY® facilitator is crucial. 

They guide the participants through the process, ensuring that every voice is heard, every idea is seen, and every perspective is acknowledged. This creates an environment of shared understanding and commitment, leading to real change and tangible results. 

It’s a Game-Changer for Facilitators! 

As a facilitator, gaining a certification in the LEGO® Serious Play® methodology equips you with the skills to guide your team towards these innovative breakthroughs. This training empowers you to turn every meeting or workshop into a dynamic, engaging, and productive session that gets the best out of everyone in the room. 

What does Play4Business offer you? 

Our LEGO® SERIOUS PLAY® facilitator training program is designed to equip you with the skills, knowledge, and confidence to successfully guide a group through the LEGO® SERIOUS PLAY® process. From understanding the theoretical foundations of the method to practical tips on facilitating a session, our program is comprehensive and rewarding. 

With our training, you will not only become an effective LEGO® SERIOUS PLAY® facilitator but also a key driver of innovation and strategic thinking in your organization. Unleash the power of play and transform the way your organization strategizes with LEGO® SERIOUS PLAY®. 

For more information, check our website here.

Final Thoughts  

In the realm of business, play and work are often seen as opposites. But LEGO® Serious Play® proves that they can be two sides of the same coin. 

By unlocking the transformative power of play, this methodology paves the way for businesses to foster an innovative culture, solve complex problems, and build a shared understanding within their teams. 

In an age where innovation is crucial, LEGO® Serious Play® might just be the game-changer your business needs.