Unlocking Creative Potential with the LEGO® SERIOUS PLAY® Methodology 

In today’s business landscape, creativity and innovation are more than just buzzwords – they are crucial ingredients for success. Companies are constantly seeking ways to foster creative thinking and problem-solving to outpace competition, drive growth, and respond to ever-changing market dynamics. 

This is where the LEGO® SERIOUS PLAY® (LSP) methodology comes into play, quite literally. As a leading provider of  facilitator training, Play4Business is perfectly poised to help businesses unlock their creative potential and empower their teams. 

LEGO® SERIOUS PLAY® is a facilitation methodology developed by the LEGO® Group. Using LEGO® bricks as a communication tool, it enables participants to express complex ideas and engage in deep, meaningful conversations. 

The hands-on, minds-on approach of LEGO® SERIOUS PLAY® encourages participants to think in three dimensions, which often leads to unique insights and innovative solutions. 

The Power of Play in Business 

The power of play should not be underestimated in the context of business. Play isn’t just for children – it’s a fundamental aspect of human creativity and learning. It allows us to experiment, take risks, and explore new possibilities. 

The LEGO® SERIOUS PLAY® methodology leverages the power of play to unlock creativity, foster collaboration, and facilitate problem-solving in a business context. 

This creative approach to problem-solving and strategy development sets Play4Business apart from traditional consulting firms. 

And there’s more: 

The value of play in business stems from its ability to engage participants in a relaxed and non-threatening environment. 

• When people are engaged in play, they are more open to new ideas, more willing to take risks, and more capable of seeing things from different perspectives. This atmosphere encourages free thinking and boosts creativity, both of which are essential for problem-solving and innovation. 
• Play also fosters collaboration and improves communication. When team members engage in play, barriers come down. The playing field is leveled and hierarchies become less important. This enhanced interaction can lead to better understanding, improved relationships, and ultimately, a more cohesive, effective team. 

• Moreover, play can be a powerful tool for learning and development. Through play, participants can explore new concepts, test ideas, and learn from their mistakes in a safe environment. It’s an engaging way to develop new skills and knowledge, making it an effective tool for training and development. 

LEGO® SERIOUS PLAY®: Harnessing the Power of Play 

The LEGO® SERIOUS PLAY® methodology leverages the power of play in a business context. It provides a structured process that facilitates discussion, sharing, and insight in a playful way. The use of LEGO® bricks as a physical and metaphorical language allows participants to express their thoughts and ideas in a unique, three-dimensional way. 

• By engaging participants in ‘serious play’, the LEGO® SERIOUS PLAY® method encourages creative problem-solving, enhances team cohesion, and promotes a deeper understanding of complex issues. 
• Whether it’s for strategic planning, team-building, or problem-solving, the methodology brings the transformative power of play into the business world, creating an environment where innovation thrives. 
• The LEGO® SERIOUS PLAY® methodology is not just about playing with bricks; it’s about building better businesses. It’s about leveraging the power of play to unlock creativity, facilitate communication, and foster innovation. It’s about engaging people in a way that they are heard, understood, and valued. So, let’s play seriously. 

More Benefits of the LEGO® SERIOUS PLAY® Methodology 

The LEGO® SERIOUS PLAY® methodology has numerous benefits in a business setting. It can help teams: 

• Facilitate Communication: Using  bricks as a medium, participants can express complex ideas visually, making it easier for others to understand their point of view. This is particularly useful in multicultural environments where language can sometimes be a barrier. 
• Promote Collaboration: The interactive nature of the methodology promotes collaboration and encourages participation from all team members, ensuring everyone’s voice is heard. 
• Enhance Problem-Solving: By encouraging participants to think in three dimensions, the methodology enhances problem-solving and promotes innovative thinking. 
• Boost Engagement: The use of bricks brings a fun, playful element to meetings and workshops, boosting engagement and participation. 
• Meet Learning Outcomes: Use the method as part of leadership development and other training to create real AHA and lightbulb moments that are truly memorable. 

Play4Business: Your Partner for LEGO® SERIOUS PLAY® Facilitator Training and Certification 

At Play4Business, we offer comprehensive online facilitator training for the LEGO® SERIOUS PLAY® methodology. Our training equips you with the theoretical knowledge and practical skills to facilitate sessions using the  LEGO® SERIOUS PLAY® method. 

Additionally, we offer a wealth of resources, including live Q&A sessions, detailed guides, and pre-designed session plans. 

By becoming a certified LEGO® SERIOUS PLAY® facilitator / trainer, you can bring a unique, innovative approach to problem-solving and strategy development in your organization. Whether you are a consultant, a manager, or an HR professional, our training can help you bring more creativity, collaboration, and engagement to your work. 

We design bespoke sessions too! 

if you don’t want to participate in a facilitator training program, why not improve your business performance by booking the Play4Business global team of LEGO® SERIOUS PLAY® facilitators and trainers to design and facilitate workshops and other sessions to achieve your outcomes. 

Play4Business also offers bespoke learning solutions using the LEGO® SERIOUS PLAY® process tailored to an organization’s specific requirements. These can be delivered through various modes, including in-person delivery, virtual classrooms, and eLearning modules. 

The process for initiating a bespoke solution involves a briefing document and exploratory call, followed by a quotation and timeline for delivery​. 

Examples of how we can apply the LEGO® SERIOUS PLAY® process for your organization could include: 

• Team Building and Team Development – understand how your team could improve their performance to higher levels of productivity. 
• Conference openers and closers – engage large groups in an interactive way so that the session is memorable. 
• Innovation workshops – create new ways of viewing old challenges and think literally out of the traditional square. 

Some final words 

In a rapidly evolving business environment, creativity and innovation are keys to success. The LEGO® SERIOUS PLAY® methodology is an innovative tool that can help businesses unlock their creative potential and solve complex problems in a unique way. 

The LEGO® SERIOUS PLAY® methodology is not just about playing with bricks – it’s about building better businesses. It’s about leveraging the power of play to unlock creativity, facilitate communication, and foster innovation. It’s about engaging people in a way that they are heard, understood, and valued. 

So, let’s play seriously! 

As a leading provider of LEGO® SERIOUS PLAY® facilitation training and certification, Play4Business is here to help you harness the power of play to drive success in your business. 

Join our community and discover the transformative power of the  LEGO® SERIOUS PLAY® methodology.