In a dynamic business context, success requires more than just analysis—it demands imagination, collaboration, and adaptability. As organizations navigate complex business challenges, many are discovering that the path to clarity and innovation lies in the LEGO® Serious Play® Method. By tapping into the full LEGO® Serious Play® Method potential, this innovative method helps unlock team potential through structured play and hands-on engagement, fueling a culture of engagement and continuous improvement.

Beyond Bricks: A Creative Thinking Framework That Works

At its core, this approach is about transformation. The LEGO® Serious Play® Method empowers participants to express abstract ideas through 3D models, turning intangible concepts into tangible representations. These models aren’t just structures—they are strategic tools for surfacing collective insights, refining business strategies, and strengthening communication skills.

This hands-on approach fosters collaboration among team members and ignites types of imagination—creative imagination, strategic imagination, and descriptive imagination—helping teams break free from traditional problem-solving methods. It also enhances psychological safety, laying the groundwork for a high-performing team.

Why Organizations Use It

This isn’t just another creative process—it’s a robust coaching method with proven outcomes. The LEGO® Serious Play® Method:

• Promotes effective communication and active participation
• Enhances team dynamics and critical thinking
• Helps identify strategic goals and organizational objectives
• Facilitates deeper insights through metaphor and storytelling
• Fosters innovation and actionable solutions through creative potential

Whether you’re working with a leadership team or Corporate Teams, this method serves as a bridge between individual models and collective wisdom.

Where It Makes a Difference

1. Organizational Development and Leadership Growth

Use it to reimagine leadership development, clarify transformation goals, and support strategic thinking across the organization. From Bricks and Business BV to coaching with seasoned trainers, it supports a wide range of business objectives.

2. Strategy and Innovation Design

The method is ideal for strategic planning, user experience design sessions, and business model refinement. It enables a creative approach to complex ideas and provides an engaging method for unlocking innovative ideas.

3. Cultural Transformation and Communication Clarity

Teams work through communication breakdownStrategies, build trust, and establish stronger connections. Personal stories emerge from the bricks, creating authentic conversations in a safe and supportive environment.

4. Team Collaboration and Education

Ideal for team leaders and facilitators working in educational settings or immersive learning experiences. It’s frequently used by institutions such as Azusa Pacific University, Carnegie Mellon University, and York University for its approach to education and building minds.

The Building Process: A Flow for Productive Sessions

In a Brick Vision Workshop or facilitation workshop, here’s how the process typically flows:

1. Challenge Framing: Set a compelling question tied to organizational goals.
2. Building Process: Participants use an assortment of bricks to build individual models.
3. Story Sharing: Stories emerge from models, offering deep context and fresh perspectives.
4. Insight Development: Teams gain actionable insights to apply in business settings.
5. Shared Vision Creation: Align models into a collective vision of success.
6. Action Planning: Convert creativity into real-world applications and practical skills.

This process supports a culture of openness and transformation, all through the power of bricks.

Who It’s For

• Business consultants seeking tools for client engagements
• Facilitators leading collaborative efforts across industries
• Educators developing creative confidence in learners
• Managers coaching high-performing teams
• Trainers delivering future-ready training programs with impact

It’s a fit for anyone committed to growth, collaboration, and strategic outcomes.

Facilitator Training Programs That Deliver

At Play4Business, our facilitator training programs are designed to empower skilled facilitators with:

• Advanced training in the LEGO® Serious Play® Method
• Real-world guidance from expert trainers like Tim Bergen
• Certification paths fit for your time frame and client objectives
• Techniques to manage Barriers to Participation and foster creative confidence

Available online and in-person (9:00–17:00, 13:00–21:00, 9:00–18:00), our programs offer a comprehensive and flexible training experience that supports both new and experienced facilitators.

A Proven Method for Real-World Impact

Since the 1990s, when Bart Victor and Johan Roos first developed this approach, it has helped countless organizations—from distribution centers to the gas industry—develop innovative solutions and inspire cultural transformation. Whether applied in supply chain management, behavior management, or leadership coaching, this method continues to support meaningful growth.

Conclusion: Shape the Future Brick by Brick

The LEGO® Serious Play® Method is more than an activity—it’s a mindset rooted in the powerful LEGO® Serious Play® Method potential. It helps transform teams, spark innovative thinking, and turn abstract concepts into actionable outcomes. For facilitators, educators, and corporate leaders alike, it’s a powerful, proven way to build momentum in dynamic environments.

Want to bring this powerful method to your team?

and start building better outcomes—brick by brick.

Play4Business is transitioning all services, content, and workshops to our new home at Serious Play Business. Visit us there to stay updated and continue your LEGO® Serious Play® Method journey.